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How to choose the right colors for better accessibility on digital media

Updated: Jan 15, 2023

When choosing colors for digital media, it is important to consider accessibility for users who may have visual impairments.

When choosing colors for digital media, it's important to consider accessibility for users with color vision deficiencies. Some tips for doing this include:

  1. Use high contrast colors: Make sure that the text and background colors have a high contrast ratio, ideally 4.5:1 for regular text and 3:1 for large text. This will make the text more legible for users with low vision.

  2. Avoid color-only cues: Do not use color alone to convey information, as this can be difficult for users who are colorblind to understand. Instead, use other cues such as text, shape, or location.

  3. Provide text alternatives: For images and graphics, provide text alternatives that describe the information they contain.

  4. Test your colors: Use tools like contrast checkers to ensure that your colors meet accessibility standards and test your design with users who have visual impairments to get feedback.

  5. Use web development languages such as CSS or HTML to support text contrast and background color.

Not sure if your colors are accessible?

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