Let Your Ideas Breathe
The creative process can be a thrilling and exhilarating experience, as you watch your ideas come to life. However, in the rush to bring these ideas to fruition, it can be easy to forget the importance of taking a step back and allowing them to breathe. This is especially true when it comes to choosing a digital platform to house your idea. In this article, we'll explore why it's important to wait until after the creative brief process before making decisions about which platform to use.
What is a Creative Brief?
A creative brief is a document that outlines the scope, goals, and parameters of a creative project. It's typically created at the beginning of a project and serves as a blueprint for the entire creative process. A good creative brief should include information about the target audience, messaging, tone, and any other relevant information that will guide the creation of the final product.
Why Choose a Digital Platform After the Creative Brief Process?
Once you have a solid creative brief in place, you can begin to explore the different digital platforms available to house your idea. However, it's important to wait until this stage of the process before making any decisions. Here's why:
Allows for flexibility
By waiting until after the creative brief process to choose a digital platform, you give yourself more flexibility to explore different ideas and directions. The creative brief should guide the entire process, but it's not uncommon for new ideas and directions to emerge as the project develops. By holding off on choosing a digital platform, you give yourself the freedom to pursue these new directions without being constrained by a particular platform.
Ensures the platform aligns with the project goals
Once the creative brief is complete, you'll have a clear understanding of the project goals and the messaging that needs to be communicated. This information will be invaluable when it comes to choosing a digital platform. By waiting until this stage of the process, you can ensure that the platform you choose aligns with these goals and effectively communicates the messaging to the target audience.
Saves time and money
Choosing the wrong digital platform can be costly and time-consuming. By waiting until after the creative brief process, you can avoid these potential pitfalls. If you choose a platform before the creative brief is complete, you may end up having to start over if the platform doesn't align with the project goals. This can waste both time and money.
Choosing a digital platform to house your idea is an important decision that should not be taken lightly. However, it's important to wait until after the creative brief process to make this decision. By doing so, you allow your ideas to breathe and develop, while also ensuring that the chosen platform aligns with the project goals and effectively communicates the messaging to the target audience. So, take your time, let your ideas breathe, and you'll be on your way to a successful project.